Answer to Question #257043 in Marketing for koketso

Question

2.2 The Sneaker Shack can make use of various options of channel levels: 2.2.1 Identify whether The Sneaker Shack uses a consumer or business marketing channel or both (1 mark). Provide a specific example to motivate your answer (1 mark). (2) 2.2.2 Identify whether The Sneaker Shack uses a direct or indirect marketing channel (1 mark). Provide a specific example to motivate your answer (1 mark).

Answer 1

1. The sneaker shack uses consumer marketing by offering shoe laundry service to it is customers. For example use of online marketing where clients can make online orders for their shoes to be collected, cleaned, and returned within 48 hours.

2. Sneaker shack uses direct marketing to it is customers through in-person conversation. For example, the client takes their shoes to sneaker shacks stores to be cleaned and repaired if necessary and collects them after 48hours.