Marketing Answers

What was the best service experience that you have ever had? Write it down and state some of the reasons why you felt this way about it.

LT India Ltd has the following capital structure, which it considers optimal:

Debt 35%

Equity shares 65%

Total 100%

Applicable tax rate for the company is 25%. Risk free rate of return is 6%, average equity market investment has expected rate of return of 12%. The company’s beta is 1.10. Debt will bear an interest rate of 9% p.a.

Calculate

a. component cost of debt and equity shares assuming that the company does not issue any additional equity shares. (5 Marks)

b. Weighted Average Cost of Capital (WACC).(5 Marks)

HEWLETT PACKARD (COMPANY)

*Background of the study (Relevant Facts)

a. Set the scene: background information, relevant case facts and most important issues in the case.

What is marketing?

Mr. Gupta is supply chain manager of OLB Ltd. and company is now focusing on manufacturing of E scooter. By looking to the customer demand, company is constructing largest manufacturing set up in India. In the dynamic market, you would face tough competition from different companies.

1. explain various competitive dimensions in detail that company needs to rework to get better market share and attain business excellence in the supply chain.
2. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency.

Mr. Gupta is supply chain manager of OLB Ltd. and company is now focusing on manufacturing of E scooter. By looking to the customer demand, company is constructing largest manufacturing set up in India. In the dynamic market, you would face tough competition from different companies. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit.

ABC Ltd. company is operating in FMCG sector and company is planning to launch new product with own brand. Because of various product mix customer demand is increasing. However performance of the firm is not increased. Consider you are appointed as supply chain managers, advise some strategies to the firm that eventually increase performance.

Educational Institutions are looking for ERP solutions to improve operational efficiency and student life cycle. They need to manage numerous programmes, courses, student and employee performance and records and provide services to students. Indicate how ERP solutions can help them by focusing on the student life cycle and identifying the supporting functional areas. You can take any case study to support your answer.

Why do organisations implement an Enterprise Resource Planning system? Why is OLTP a critical part of an ERP? What component of ERP helps the Managerial level? Do these components resolve the problems faced by organisations prior to introduction of ERP? Give an example to show the before and after scenario.

Maxx Industry is regularly supplying some critical parts to your assembly line. These parts are either good or defective. During each delivery a sample of 500 units is sampled and the number of defective units in the sample is noted. The average defect rate is 3.5%.

a. Develop the upper and lower control limits (z=3).

b. What is process capability index and what will be your objective in finding the process capability?