Marketing Answers

Explain what "breaking news" means and give a suitable example of a breaking news story.

Do you read newspapers on daily basis if your answer is "No", state from where you get information about current affairs. If your answer is "yes",provide the name of the newspapers and state the section that you enjoy reading

List any three newspapers that are distributed in the area where you live and explain how these publications apply any of the seven elements of newsworthiness

Provide a detailed discussion on each of the seven elements/criteria for newsworthiness in front-page stories

Give an extensive discussion on why the internet is not considered a mass medium in the Africa. Substantiate your answer with examples

In not more than two paragraphs Explain the uses and and gratification theory

List media and in your own words, describe how people use these media

Explain in your own words what media are

Britannia Marie Gold is facing severe competition in the markets where they were leaders. Due to entry of new players, the company has witnessed a decline in sales. The Marketing head has called for meeting along with the Brand Management team to discuss the way out to face the increasing competition.

a.   What Line extension strategies would you suggest to counter the competition? Justify your answer.          

Suggest an appropriate promotion mix for Britannia Marie Gold.   

1). Describe how ethical decisions can influence relationships in selling.

2). Use examples to illustrate factors that influence ethical conduct in salespersons.