Answer to Question #266141 in Marketing for Saif

Question

Mr. Gupta is supply chain manager of OLB Ltd. and company is now focusing on manufacturing of E scooter. By looking to the customer demand, company is constructing largest manufacturing set up in India. In the dynamic market, you would face tough competition from different companies.

1. explain various competitive dimensions in detail that company needs to rework to get better market share and attain business excellence in the supply chain.
2. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency.

Answer 1

1. the organization needs to adopt the most effective competitive dimensions in a highly competitive

by most companies producing Personal Light Electric Vehicles (PLEVs), this type of production is best environment. To achieve better market share, they should adopt the following:

Product differentiation strategy; since the company manufactures products, they are in a good position to produce products that cannot be replicated; in this case, they can design products that fill a specific gap in the market and fulfil niche needs for E scooter.

Market segmentation; India is one of the world's largest markets, and the organization can utilize a market segmentation competitive strategy to reach different markets. The firm can conduct market research to identify markets that have not been sufficiently tapped by competitors and fill the gap.

2. The most suitable production process the company should consider is flow production. These types of products have been successfully implemented for the continuous production of goods, and the process is done in a specialized manner where different units are responsible for specific work. Each unit work towards achieving the final product and is the most efficient and productive process.