Marketing Answers

What do you think is the purpose of writing an executive summary in a business plan?

The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling.

1. In your own words, what is storytelling?
2. Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan. Avoid using the examples already provided in this Unit.

Now that you have finished ranking your competitors and have looked at the macroenvironment and the impact that these have had on Pretty & Clean, you need to think of a strategy that will allow the company to compete and run efficiently.

There are four levels and types of strategies. Based on the factors in the business environment and your competitors, select a strategy that is most applicable and discuss four ways in which this strategy will allow you to approach the business environment factors and competition effectively. Consider how the generic strategies can be translated into a retail perspective.

Now that you have finished ranking your competitors and have looked at the macroenvironment and the impact that these have had on Pretty & Clean, you need to think of a strategy that will allow the company to compete and run efficiently.

There are four levels and types of strategies. Based on the factors in the business environment and your competitors, select a strategy that is most applicable and discuss four ways in which this strategy will allow you to approach the business environment factors and competition effectively. Consider how the generic strategies can be translated into a retail perspective.

Feature article informing the public about stage 2 load shedding as the spokesperson of Eskom

How push and pull factors can affect the purchasing process

1. Is Max building positive attitude and emotional competence in employees 

and if not discuss the nature of attitudes that you foresee and consequences 

of these attitudes under his leadership. (10 marks) 

2. Discuss some of Max’ attitudes that are important for the workplace and 

the same time having bearing on his performance as an incoming CEO.

(8 marks) 

3. How would you rate Max's emotional intelligence? By remembering the 

four competencies of emotional intelligence, his quarterly results numbers 

may have been different. (8 marks)

4. How do you describe the attitudes of the meeting attendees in relation to 

emotional intelligence and emotional competence?  (8 marks)

5. Discuss the leadership characteristics of Max in relation to the branches of 

emotional intelligence.  

Now that you have looked at various factors in the business environment that have played a significant role in Pretty & Clean’s current condition, you need to think about your competitors and the role they play in your market. 

Using Porter’s five force model, discuss all five competitors, ranking them from ones that present the biggest threat in the market to ones that present the least threat to the organisation. 

There are various elements in the business environment that you, as a strategist, can use to diagnose the source of the issue. Pretty & Clean does not exist in isolation to these factors and the firm’s current situation is proof of that. 

Select and research any five of the most relevant environments under the macroenvironment and examine how each of these had a crucial impact on Pretty & Clean’s current situation. In examining these environments, consider the impact of strategy and how the company’s mission and vision statements can help guide you in devising one. 

The market research has also shown that the product will attract more customers and raise large amount of revenue to the firm in the future. However, there is always a debate within the company accounting department on how to calculate the performance (profit). The chief financial accountant believes that absorption costing does a better job of matching costs with revenues thus presents more accurate profit figure than variable costing.Whether you agree or not with the argument of the chief financial accountant. Why or why not?