Marketing Answers

1. What was the best service experience that you have ever had? Write it down and state some of the reasons why you felt this way about it.

2. When you think of a great service for a restaurant, what are some of the things that you expect?. Give atleast 4 example.

Using your examples, explain the importance of purchasing and supply in a company like Drip footwear

Using examples, explain the importance of purchasing and supply in a company like Drip footwear

Lorraine has received a lump sum of R500 000.00 from her retirement fund. She intends to use these funds to start a student accommodation business. In order to start this business, Lorraine would need approximately R1 million, funds are needed for building the students accommodation apartments and to register with various regulatory bodies. She has to source additional funding in order to realise this dream. In the business plan, Lorraine has outlined the following: • Accommodation will be offered ONLY to students in Cape Town, Johannesburg, Mpumalanga and Polokwane. • ONLY females will be approved to reside in these houses, between the age of 18 - 35. • Marketing of the business will be done on community Radio stations only at the four mentioned cities. • It is going to be a family business, .  Q.4.2 Suggest any TWO sources of finance that Lorraine should consider. Justify your choice. Tip: you will be awarded marks for theory and justification (8) 

Lorraine has received a lump sum of R500 000.00 from her retirement fund. She intends to use these funds to start a student accommodation business. In order to start this business, Lorraine would need approximately R1 million, funds are needed for building the students accommodation apartments and to register with various regulatory bodies. She has to source additional funding in order to realise this dream. In the business plan, Lorraine has outlined the following: • Accommodation will be offered ONLY to students in Cape Town, Johannesburg, Mpumalanga and Polokwane. • ONLY females will be approved to reside in these houses, between the age of 18 - 35. • Marketing of the business will be done on community Radio stations only at the four mentioned cities. • It is going to be a family business, Friends and relatives are in support of the idea but are not able to support the business financially. Q.4.1 Identify the TWO basis or Criteria for segmentation referred to in the above scenario. Justify your choice.

State whether South African Airways vision and mission statement meets the requirements and expectations of good vision and mission statements? Justify your position.

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

State whether South African Airways vision and mission statement meets the requirements and expectations of good vision and mission statements? Justify your position.

‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.