Marketing Answers

Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

3. Given the growth potential of the industry, changing consumer preferences towards healthy products
a. Discuss the traditional / modern day advertising strategies should Nestle Maggi use as a brand be following to remain a market leader (5 Marks)
b. Discuss how the use of the traditional or modern-day advertising strategies can help build the motivational factors of buying different variants of Maggi be persuaded by the tweens lifestyle

How has Noodle used the elements of the marketing mix to meet the needs and wants of its target market (Generation Me)?

Provide at least three potential investments that the businessman can consider.

Make sure to present the possible gains that the businessman can acquire. Prepare a

comprehensive report with graphic organizers (if necessary) to support your data. Your

report must be detailed, accurate, organized, logical, and feasible.

Explain the four dimensions that determines digital presence of a company, with

relevant examples.

It is generally accepted that branding and measuring brand equity is important and that there are three levels of brand acceptance linked to loyalty that a brand can instil in customers. Write a 1000-to-1200-word essay in which you :

• Identify and explain the three levels of brand acceptance.

• Discuss the reasons why brand metrics are important

• Describe two of the three approaches used to calculate brand value

In experimental research, an agricultural scientist is comparing maize yields per acre

for which a nitrate based fertilizer has been used to those from plots having a sulphur

based fertilizer. A sample of 100 acres using nitrate has yielded an average of 56.2

bags per acre with a standard deviation of 12.5 bags. The sample of 150 acres with

sulphur fertilizer has yielded an average of 52.6 bags per acre with a standard

deviation of 13.8 bags. Test the relevant hypothesis to validate or invalidate whether

nitrate based fertilizer is superior at 10 percent significance level (6mks)

Develop a Public Relations campaign for a Bank of your choice to highlight the

“Digital Banking” edge that your Bank offers

Develop a Public Relations campaign for a Bank of your choice to highlight the 

“Digital Banking” edge that your Bank offers

In your opinion, which segmentation strategy is adopted by Kia Motors