Marketing Answers

why a student of Economics should study the subject of Marketing?

1. Identify and discuss the BLT tools used by Coca-Cola and discuss the relative benefits and effectiveness of each tool used.
2. Special attention should be paid to any innovative or disruptive support media that Coca-Cola uses or has used.
3. What makes it disruptive or different?
4. Discuss how Coca-Cola's use of support media can be improved to support its current marketing communications campaigns.

1. Identify and discuss the BLT tools used by Pepsi and discuss the relative benefits and effectiveness of each tool used.
2. Special attention should be paid to any innovative or disruptive support media that Pepsi uses or has used.
3. What makes them disruptive or different?
4. Discuss how Pepsi's use of support media can be improved to support their current marketing communications campaigns.

Give a substantiated opinion on whether smoking of e-cigarett should be allowed on the Gautrain

There are no ethical qualms when Multinational Companies (MNCs) shift their emphasis among countries in response to stages in products life cycles and changes in economic, political and legal conditions.

The Elder Association of Namibia say Television Networks, Movie companies, DVRs, etc. should be declared illegal as they are targeting products and services o minor children that shift their attention from their school work and influence bad behavior that results in disrespect to the society. The Elder Association of Namibia have gone to court to prove it. What arguments would support this view?

Define the term theory, and briefly explain how the theories are used in public relations. 

 A bed mart company is in the business of manufacturing beds and pillows. The company has 40 hours for assembly and 32 hours for finishing work per day. Manufacturing of a bed requires 4 hours for assembly and 2 hours for finishing. Similarly a pillow requires 2 hours for assembly and 4 hours for finishing. Profitability analysis indicates that every bed would contribute Birr 80, while a pillow contribution is Birr 55 respectively. Find out the daily production of the company to maximise the contribution (profit). Solve the problem by graphical method.

"Keep Reaching Keep Believing" and "Virgin Atlantic: 25 years, Still Red Hot" are two award-winning advertisements produced for Blink Broadband T&T and Virgin America respectively. What do you think is the key message in each ad, and was it effectively communicated? What emotional appeal(s) did each message utilize? Discuss these questions within your group and share your answers with the class in this forum. 

Additionally, choose one of the advertisements and develop a creative brief that could have been used to guide the development of the advertisement, and post this as well to the discussion forum. Refer to the creative brief guidelines discussed in Unit 4. You may conduct additional research about the advertisements if you wish. 

You can view the videos at the links below:

BlinkBroadbandTT. (2015, March 13). Keep reaching, keep believing #WhatUWannaBe [Video file]. Available at  https://www.youtube.com/watch?v=8bLZpwWgFPY

which among the forces in the macroenvironment has the most impact on a company? why?

Prepare a business plan using this format.

1) COVER PAGE

2) EXECUTIVE SUMMARY

3) PRODUCT DESCRIPTION

4) MARKETING PLAN

5) ORGANIZATIONAL PLAN

6) OPERATIOONAL PLAN

7) FINANCIAL PLAN

8) APPENDIX