Marketing Answers

Market Segmentation:

Find three companies that follow on these variables and sub-variables.

Geographic:

 Nations,

 regions,

states,

 counties,

 cities,

 neighborhoods,

 population density (urban, suburban, rural),

 climate

 Demographic

 Age,

 life-cycle stage,

gender,

 income,

 occupation,

 education,

religion,

ethnicity,

 generation

 Psychographic

 Social class,

lifestyle,

personality

 Behavioral

Occasions,

 benefits,

 user status,

 usage rate,

 loyalty status

IDENTIFY MARKET SEGMENTATION AND ITS VARIABLE WITH THREE EXAMPLE EACH

Draw a funnel on a whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). If you were the company's CMO, you have to decide what your marketing team should do to improve these metrics.

Sally and Sam have recently purchased from the Edgars Red Hanger sale. However, both had encountered different levels of customer service. Sally was assisted by a member of staff and was able to get the style and size that she needed. Sam on the other hand walked around the store for a period of time just looking for someone to help but was unable to get any assistance.  Based on these experiences, this has impacted on the way they will make future purchases. Provide a brief report to Edgars to outline the importance of relationship marketing with the above scenario in mind. Provide examples to support/justify your answer.  

Case Analysis : Hewlett Packard Company

Answer these following:

*The Internal Environment are conditions and forces within an organization.

*Owners with legal property rights to the business. 

*Board of directors elected by the stockholders to oversee the general management of the firm to best serve the stockholders’ interest.

*Employees who work for the firm and have a vested interest in its continued operation and existence.

*The physical work environment of the organization and the work that people do.

In addition, to PC makers, what other two companies are clearly affected by Ipad's success?

I. Special Journals. Based on the transactions below identify what special journal will be used. 1 point per correct answer.

1. Purchase of merchandise for cash.

2. Purchase of merchandise with credit terms of 2/10, 2/30.

3. Sold merchandise with credit terms of 2/10, n/15.

4. Sold merchandise for cash.

5. Payment of account in #2 transaction within discount period.

6. Payment of salaries & wages of employees.

7. Received an electric bill.

8. Purchase of office supplies on account.

9. Payment of electricity in transaction #7.

10. Issued a credit memorandum for goods returned.

11. Withdraw of office supplies for personal use.

12. To take up depreciation expense at the end of accounting period.

Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup for an Educational Institute.

1. The spa industry in Dubai is currently experiencing growth and spas in Dubai are steadily becoming a pertinent cultural force, influencing not only how consumers care for their health, well-being, and appearance, but also how they work, travel, and socialize. As interest in physical wellness increases, spa therapy becomes increasingly popular in Dubai and is highly recommended by many medical specialists. As a result, spas are challenged with increasing competition. At the same time, customers are looking for “new” and “unique” experiences. You have been employed by Anantara Spa in Dubai to devise marketing plans to increase profitability and market share. Conduct a macro scan of the environment and introduce the brand to Dubai, UAE.

1. Come up with what you think can be a good brand and slogan for a new energy drink. This drink is colored blue, has a lightning motif, and promises to boost energy and and sharpen one's eyesight.

BRAND: ___________________________________________________________

SLOGAN: __________________________________________________________

2. How did you come up with your brand and slogan above? Retrace your steps and write down exactly how your thinking process led to your selected brand and slogan above.