Answer to Question #274608 in Marketing for Pein

Question

Case Analysis : Hewlett Packard Company

Answer these following:

*The Internal Environment are conditions and forces within an organization.

*Owners with legal property rights to the business. 

*Board of directors elected by the stockholders to oversee the general management of the firm to best serve the stockholders’ interest.

*Employees who work for the firm and have a vested interest in its continued operation and existence.

*The physical work environment of the organization and the work that people do.

Answer 1

Internal Environment refers to all the inlying forces and conditions present within the company, which can affect the company's working. External Environment is a set of all the exogenous forces that have the potential to affect the organization's performance, profitability, and functionality.

An organization's internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture, which defines employee behavior.

The internal environment generally consists of those elements that exist within or inside the organization such as physical resources, financial resources, human resources, information resources, technological resources, organization's goodwill, corporate culture and the like.

The internal environment of business refers to all the factors or forces that have a more direct impact on the daily activities of the company. The main factors in the internal environment are: customers, suppliers, competitors, shareholders, financial institutions, and employees.

·        Plans & Policies.

·        Value Proposition.

·        Human Resource.

·        Financial and Marketing Resources.

·        Corporate Image and brand equity.

·        Plant/Machinery/Equipments (or you can say Physical assets)

·        Labour Management.

·        Inter-personal Relationship with employees.

 

Some examples of areas which are typically considered in internal factors are: Financial resources like funding, investment opportunities and sources of income. Physical resources like company's location, equipment, and facilities. Human resources like employees, target audiences, and volunteers.