Marketing Answers

People all over the world have diverse needs. Companies like Gillette, Coca - Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. Many of the products that these businesses sell are targeted at a global audience using a reliable and steady marketing mix.

a. What are the main standardized and Adaptation apply to global customer need?

b. How does standardization and Adaptation apply to global customer need?

What other key demographics would be important to look at if you were creating a social media marketing campaign for your town?

Why do you think Urban and Rural users are both at a high of 81% on Facebook?

Marketing has often been defined in terms of satisfying customers needs and wants. Critics maintain that marketing does much more than satisfying customer needs and wants and in fact create needs and wants that did not exist before. According to these critics, marketers encourage customers to spend more money than they should on goods and services they really do not need. What is your opinion of this on- going debate? Take a stance and defend your position using examples of companies that you perceive to have created or satisfied customer needs.

Why do you think 65+ age group has the lowest amount of users at 62% on Facebook?

Given the decision to launch the Colgate precision toothbrush where would the sales come from? There are really three options increased toothbrush category demand, cannibalization of other Colgate brands, and witching from competitor brands. Make your best argument for when the sales would come from. What you could do as a manager to try best prevent cannibalization.

What are the characteristics and features of Bottom of pyramid market? What are the 4 A's of rural market?

Define marketing planning ? Explain the steps involved in marketing plan? Differentiate between strategic planning and tactical planning?

Managers often commission formal marketing studies of specific problems and opportunities. Research is a highly systematic design, collection, and reporting and findings of situations facing the company. What are the six steps in the marketing research process?

what is customer value ? how would you explain the concept of superior customer value? how is customer value related to a market driven strategy and to a company's success?