Marketing Answers

Robert instructs his employees to avoid leaking any confidential information about their company’s processes and assets. Which quality does Robert seem to expect from his team?

  Finally, focus on the business model. Were the makers of the cellphone able to create a lot of market space for the new product? Did they launch, advertise and promote the product very well? Did they address the market needs very well? Did they use their own competitive advantages to come up with the new product? Does the product have great appeal? Is the product acceptable in price? Is the product using great marketing channels?

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and

subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet

Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not

only survived but became a profitable venture. The recent lifting of restrictions as put Mr

Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental

value or should he continue to run it as a cloud kitchen. He has approached you, a

marketing consultant for advice on devising a plan of action. What would you advise?

Create a plan of action for the business. Create a communication plan. Create a consumer

outreach plan.

You are the marketing director for Supermax theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service, you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.

b. Create a 10-question survey questionnaire

You are the marketing director for Supermax theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service, you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.

b. Create a 10-question survey questionnaire

Do you think that the presence of middlemen (wholesalers and retailers) are important in the supply chain management? Why or Why not? Justify your answers in 300 words.

What are the responsibilities and accountabilities of an entrepreneur to its creditors? Can you discuss it?

What is the importance of these responsibilities and accountabilities of the entrepreneurs especially that the country is affect by health crisis brought about by COVID-19?

3. EarthMovers Ltd are into providing heavy vehicle services. They have various heavy

vehicles like tractors, cranes, bull dozers, mixer trucks, etc. They have been growing

increasingly and have employed a total staff of 1200. They have divided their business in

a Divisional structure. Based on this information, answer the following questions.

a. Discuss the features of divisional structure of organization and infer the divisions that

EarthMovers may have employed.

b. Elaborate on the factors that influence organizational structures.

DKT Ethiopia demands to set the price for its newly produced Hiwot Trust condoms. The estimated fixed cost is 200,000birr with total variable cost of 50,000 birr. The company estimates to have a sale of 50,000 Hiwot Trust condoms with 30% return on its 400,000 birr investment.

a.   What price should the company charge for its Hiwot Trust condoms, if the company decides to use Investment return pricing?

b.   Compute the break-even volume

c.   What will be the price for the Hiwot Trust condoms if the company decides to use markup pricing instead of target return pricing with 20% markup on sales?