Answer to Question #303636 in Marketing for nikki

Question

which among the forces in the macroenvironment has the most impact on a company? why?

Answer 1

The macro-environment refers to external factors beyond the firm's control that affect business operations. Political forces have the most impact on a company among the others. This is because political factors influence the general operation of the business and necessitate the ease of doing business. They include taxation, tariffs, trade agreements, labor regulations, and environmental regulations. These factors can paralyze a company if they are not looked into.