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SUBJECT : SERVICES MARKETING
Explain how a good marketer can create advantage by adding services to its core products and a service marketer by adding goods. Illustrate your answer in detail in 7 points with elaboration , by quoting examples from the real world of business ?
SUBJECT : SERVICES MARKETING
Explain in detail , the method of assessing the services marketing opportunities and the customer expectations. (Assume any service of your choice).
SUBJECT : SERVICES MARKETING
Discuss in detail in points with elaboration , how the dimensions of services quality can be used for positioning strategies?
SUBJECT : SERVICES MARKETING
"In a globalized era service firms face lesser challenges but still some of the service firms fail ". In the light of this statement discuss the any 7 challenges with elaboration and any 6 reasons of their failure. Elaborate some of your proposals to overcome such challenges.
SUBJECT : SERVICES MARKETING
Explain in 8 points with elaboration importance of Positioning ?
watch this video:
https://youtu.be/yogIvuJ20cA
It is a collection of interviews conducted on my ex-colleagues at Penguin’s New York City office. Based on what you can see from the video, what do you think Penguin’s Organizational Culture is like?
Upload your response in PDF format in the Forum Activity link on Moodle. Maximum limit is 5-pages double spaced excluding references (~500-750 words for sure). This must be completed by Friday June 18th, 11:00pm. Your completion of this activity will be worth 5% of your overall grade in this course.
APA citations are required in this assignment. Refer to the APA Citations instruction files uploaded to Moodle for further understanding on how to use the methodology!
Note:
550-750 words for sure
4 citations (should must be in APA format)
Examine the potential impact of COVID-19 on globalization in terms of mobility and trade.
Nathi was recently involved in a car accident where his car was written off. While he is waiting for his insurance claim to be assessed and his insurance to pay out, Nathi uses the bus to get to work, which was a great inconvenience. A few days after his accident insurance paid out the total value of the car, so that Nathi could get a new car. As soon as he got the news, Nathi started searching for a new car. He used various car websites like AutoTrader and Cars.co.za. He also visited a few dealerships where he had made appointments to test drive some cars and took home some brochures. Nathi was looking so a small, fuel efficient car, with electric windows and safety features like airbags.
2.1. List the five (5) stages of the decision-making process and describe how Nathi would go through each stage when buying a car.
What are the main characteristics of an emerging market
discouraging abusive and opportunistic customer behaviour
