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watch this video:

https://youtu.be/yogIvuJ20cA

It is a collection of interviews conducted on my ex-colleagues at Penguin’s New York City office. Based on what you can see from the video, what do you think Penguin’s Organizational Culture is like?

Upload your response in PDF format in the Forum Activity link on Moodle. Maximum limit is 5-pages double spaced excluding references (~500-750 words for sure). This must be completed by Friday June 18th, 11:00pm. Your completion of this activity will be worth 5% of your overall grade in this course.

APA citations are required in this assignment. Refer to the APA Citations instruction files uploaded to Moodle for further understanding on how to use the methodology!


in a bold attempt to test the market, Kate raises her price of hot dogs from R1 to R1.25 and her sales fall from 150days to 125days. From the data given what is the point of elasticity of demand for hot dogs at the new price? Assume the demand curve is linear


ASSIGNMENT 1


Planning plays an important role in establishing organization’s growth and hence every organization be it a profit or nonprofit seeking one need to carry out this very important task. Putting this into consideration, discuss what marketing planning is, stating its contents and its process. You should also discuss the barriers to the implementation process.

[6-7 typed pages ]


1.     Explain which product/market expansion grid strategy Twitter is using in order to keep up with competitors like Facebook. 


Identify one product that is sold in litres/grams/kilograms/mililitres


Discuss whether organic growth is more sustainable or whether companies should keep pushing their growth by acquiring other companies


What are some good storylines for an equestrian pop culture series that document riders lives?


1.Integrate your learning in the customer-value based pricing

2. competition-based pricing (should prepare two-the competing businesses


Company X has a dominant share in the Indian Sauce market and also owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Indian as well as western snack foods. The company introduced ‘Tomi-Imli’, a anew tomato sauce with tamarind and tangy spices. The product is targeted at children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?

watch this video:

https://youtu.be/yogIvuJ20cA

It is a collection of interviews conducted on my ex-colleagues at Penguin’s New York City office. Based on what you can see from the video, what do you think Penguin’s Organizational Culture is like?

Upload your response in PDF format in the Forum Activity link on Moodle. Maximum limit is 5-pages double spaced excluding references (~500-750 words). This must be completed by Friday June 18th, 11:00pm. Your completion of this activity will be worth 5% of your overall grade in this course.

APA citations are required in this assignment. Refer to the APA Citations instruction files uploaded to Moodle for further understanding on how to use the methodology!