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Instructions for submission

For this peer submission, please follow the instructions closely! After your submit your work and the workshop closes, you will be assessing and grading the work of at least one of your classmates.

Write a paragraph (or so) that demonstrates how at least one concept from the course relates to any part of the COCA COLA CONQUEST film. (Alternatively, you can interview someone you know to complete this submission.)

  1. Begin by selecting at least one concept.
  2. Provide a definition or explanation of that concept (you can quote or paraphrase as long as you use a citation).
  3. Explain how your chosen concept(s) relate to some aspect of the film. This may be: historical events; spoken explanations from the interviews; or any other part of the film. It's really important to be detailed and specific and show how the concept you've selected can be applied to the subject of Coke based on the 3-part film.

Explain in details the Marketing planning process


Apply theory X and theory Y of Organizational behavior in your own context. Which perspective fits you and what are the reasons behind it? Write it in your own words


1. How does advertisements help the economy?

2. Give a situation that one of the ads you have viewed has helped you a lot in solving your problem.

3. If you were the advertiser, which of the methods of advertising budget will you prefer? Why?


Review how customer engagement factors determine the customers onboarding strategies for different target consumer groups in hotel.


Write an original marketing plan of Ghana Textile Production.


Selecting the Message Source (10 Marks)            Word Limit (300 words)


There are a number of other options for the ‘source’ of the firm’s promotional messages. Your task is to identify which source would probably be the most appropriate for each particular promotional challenge. 


Some Possible Different Message Sources

1. A celebrity

2. An expert (such as a dentist, accountant, scientist)

3. An actor/model (in an entertaining or using a product name)

4. A character (e.g. Ronald McDonald)

5. The firm’s expertise




QUESTIONS

1. For each promotional challenge, identify a suitable message source from the above list.

2. Highlight why the message source you selected would be a suitable and credible approach.


Renting An Apartment


  • Find three apartments from three different websites that you could rent from, list them below
  • Apartment 1 and link:
  • Apartment 2 and link:
  • Apartment 3 and link:



  • Cost of rent (take the average for your three locations):
  • Utilities:

 

  • Find a guide on youtube or article online that covers renters insurance
  • Post the link here:
  • Write a summary of the most important points below
  • Summary:

 

  • Find a guide on youtube or article online that covers tips for renting and living on your own
  • Post the link here:
  • Write a summary of the most important points below
  • Summary:

If you ask to design an Advertising Campaign for New KIA SPORTAGE in which you need to focus towards the Value-Added Pricing Strategy in Advertisement then which Message execution style will you follow?


What is the overall analysis of Jollibee's Global strategy?