Answer to Question #205652 in Marketing for azhar khan dawar

Question

1.     Explain which product/market expansion grid strategy Twitter is using in order to keep up with competitors like Facebook. 

Answer 1

Market expansion grid strategy is a tool that accustomed to develop business growth strategies. It examines the existing and new markets, existing and new products, and the risks involved. One of the strategies is market penetration which twitter uses by promoting its services through advertisements and adding more appealing features to the platform. For example, Twitter is acquiring and combining music streaming providers such as Spotify and Soundcloud. It also brings sports. These additional features help them penetrate the market, hence increasing the number of its subscribers.