Answer to Question #295825 in Marketing for Zeki

Question

What is the national average salary for 5 different jobs in marketing? how do the averages compare in different areas of the region?

Answer 1

The variation in actual marketing salaries can be significant; different specialties can have such vast salary differences that one marketing career can pay almost double another. Specialization particularly boosts marketing degree salary ranges at the mid-level of a marketing career path. Marketing salaries at the highest levels of a marketing professional's career only tell part of the story. Stock options, bonuses, benefits, and other company perks can increase the base salary by 10% or more. As with almost all careers, the higher degree one holds, the higher the salary. Marketing Specialist, Market Research Analyst, Advertising Manager, Public Relations Manager and Marketing Manager can earn a median annual salary of $65,810, $65,810, $133,460, $134,120 and $142,170 respectively. 

The job market for those in marketing is intensely competitive and where at one time a bachelor's degree might have been sufficient to enter the field, more and more employers are looking for master's degree or MBA-holders. In some fields, such as market research analyst, a master's degree may be required. According to Bureau of Labor Statistics, advertising managers who can navigate the digital world should have an advantage when it comes to finding a job. According to the U.S. Bureau of Labor Statistics, the demand for marketing is expected to grow about as fast as average for all occupations. However, job growth will vary by the area of marketing in which one chooses to specialize, as well as where he/she works. Location is one of the primary factors used in bench-marking pay rates and developing salary ranges for most jobs. Like 73% of surveyed companies with employees in more than one location report that they provide geographic pay differentials or adjust pay rates based on location. Some companies use cost of living like cost of goods and service as a factor to determine geographic pay differentials but most use cost of labor such as compensation as the primary factor to determine pay differences among geographic locations.