Answer to Question #295823 in Marketing for Zeki

Question

Some believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content.choose a given business and evaluate it's effectiveness in creating customer engagement.Is the content up-to-date and relevant?how does it manage It's content?

Answer 1

It is not true to say that only bigger companies can use social marketing strategies, even small companies such as Uber can effectively employ a social marketing strategy and manage it well. Uber uses digital social media such as Facebook Instagram and Twitter as its marketing channel to engage its customers. Through Facebook and Twitter, the uber company created a platform where customers can book and pay for uber for them to be collected in their suitable place. Furthermore, the platform allows for customers to post both negative and positive feedback for the company to assess its efficacy and improve where necessary.