Answer to Question #295821 in Marketing for Zeki

Question

How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company?have this expenditures increased or decreased over the past five years?

Answer 1

The marketing activities take a portion of the companies budget depending on the type of the business, business to business companies spend between 2 to 5 percent of their revenue on marketing while business to consumers spends much higher of between 5 to 10 percent. For example, Uber company is among business to customer service. In 2020 Uber invested about one billion dollars in marketing activities, which is roughly 6 percent of the company revenue that year. The expenditure has decreased over the past five years due to advanced technology.