Answer to Question #217364 in Marketing for Jon

Question

Matthew, a sales professional, plans to publish a book on sales. His long-term peer and colleague, Hannah, has gone through the book’s content and recommended adding some statistical information for the purpose of value addition. Which parameter of performance measurement is reflected in this scenario?

A. Achievement of goals

B. Roles and accountability

C. Assessment

D. Support

E. Process approach

Answer 1

B. Roles and accountability