Answer to Question #217272 in Marketing for fizzix

Question

awais buy the shoes from ravy shoes store.after four month he evaluate that shoes cannot be used more due to low quality and he decided the next purchase from any other shop.which of the following his behaviour fall in.(a)post purchase decision.(b)comparison of alternatives

Answer 1

Answer

Although post-purchase decision being the final stage in the consumer decision process, when the customer assesses a particular product, he will be able to determine whether he is satisfied or dissatisfied with the purchase. However, how the customer feels about a purchase will significantly influence whether he will purchase the product again or consider other products within the brand. Therefore, Awais will also be able to influence the purchase decision of others because he will likely feel compelled to share his feelinggs about the purchase.

In comparison of alternatives if there is a more attractive alternative then an individual might end their current relationship For instance, awais decides to buy shoes from another shop as a fine alternative.