Answer to Question #216453 in Marketing for ammara

Question

E-commerce business offers a wide variety of business opportunities; assume that you are a project manager. Make a case that would persuade your superiors that going "online" would be a good investment. How n can your company improve the customer experience?

Answer 1

Going online can be a good move for a business, especially in boosting customer reach. The company can adopt online operations to reach more customers. The majority of individuals have access to the internet; therefore, selling a business online helps it get customers from far ends. It is also a form of marketing to the company to a more considerable extent. Therefore, if the superiors could accept the proposal, the business can significantly improve on sales.

By going online, the business can improve customer experience in different ways. For instance, the company can offer virtual store or shop visits for a customer. Therefore, the customers can view or experience the products virtually without physically visiting the premises. Furthermore, the customers can make purchases online after viewing and selecting their product. It is the best way the business can improve customer experience.