Answer to Question #216441 in Marketing for Raja

Question

Explain which strategy market skimming or market Penetration- these companies use in pricing their products: (a) Savor foods, (b) Orient (television and other home electronics). (c) Ethnics (Clothing & fragrances) (d) Q-Mobile (mobile phone devices). Are these the right strategies for the companies? Tell why or why not.

Answer 1

Savour Food basically uses a differentiated marketing strategy that has divided the market into the middle class and upper-middle class and they have basically targeted the working class of the private sector, students, small and medium entrepreneurs.

Orient does market penetration on the basis of different factors like gender, income, generation, social class and chooses a special market based on the basis of product quality and features.

Ethics uses multicultural marketing strategies for penetration which is basically outside the country and it had a great demand and a great number of variants for all segments of customers.

Mobile phone devices use marketing strategy for all segments and classes for penetration as every segment has requirements for devices for their personal uses.

I think the marketing strategy used by the following brands is absolutely ok from their point of view as they have researched the market properly and thoroughly.