Answer to Question #216447 in Marketing for Ayesha manzoor

Question

Coca Cola is going a lunch a new flavor in their Soft Drinks, what do you think How they should Test their product into segments to make favorable customer? Explain your choice with reason.

Answer 1

Answer

 Coca-Cola has adapted to the changing needs of its customers. The successful launch of Coca-Cola Life in numerous places demonstrates that this new product provides a lot more to its customers. Customers demand more alternatives, which is one of the primary reasons for the company's creation of Coca-Cola Life. Most drinkers are becoming more aware of the need to lead a healthy lifestyle. Color is one of the factors that attract buyers' attention. Coke Life is differentiated by its green label and is a natural and green low-calorie beverage packaged in a recyclable bottle composed of plant material. The signature's hue changed from red to green. The whole appearance implies to customers that "it's a healthier drink" to influence people's brand impressions and maybe associate Coke Life with nature and better solutions. As a result, Life Coke represents a significant step in providing customers with lower kilojoule options. Coke Life's sugar content has been reduced for customer safety. With a more considerable amount of sugar, this significant shift separated the rivals. This shows that Coke Life is safer and healthier than other beverages in a variety of ways. Among the safety standards are good health and well-being. As a result, we may infer that Coke Life is risk-free for customers.