Answer to Question #216379 in Marketing for ismail khan

Question

Do you think Pakistanis are skeptical of advertising claims? Do you mistrust advertising? Analyze why or why not. What type of advertising do you trust most? The least? Suggest some things advertisers could do to increase credibility? Why?

Answer 1

Answer

Pakistan's seem to skeptic in advertising claims as the relationship of their advertising skepticism with attitude towards brand is negative and partially mediated by the sequence of brand image, advertisement believability and attitude towards advertisement. I do Mistrust advertising since some advertisers lacks solid footing when it comes to cultural competency or even awareness. Above all, I like native advertising since it provides consumers with valuable information and makes the advertising aspect secondary to the message being communicated. In addition, the least type of advertising is display advertising since it does not provide value to consumers other than a call to call action and many users have learned to ignore ads.