Answer to Question #216317 in Marketing for Nachiket Pawar

Question

Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative

& delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire

family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It

consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar

to give a super start to your day. Considering that they have entered in consumer market

for the first time, how the brand should be positioned in the market? (10 Marks)

PLEASE ELABORATE THIS ANSWER. I want 10 marks answer.

Answer 1

As a health nutrition company, to be successful in the new market would entail determining how the brand is currently positioned, recognize it's direct competitors and Comprehend how each competitor is positioning their brand. After the aforementioned, the company will come up with a distinct and value-based positioning idea by creating a brand positioning statement.