Answer to Question #214838 in Marketing for raby

Question

Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new concept.

Answer 1

The extended 7ps of marketing mix include: product, place, price, process, promotion and physical evidence. These elements strategically placed a business in the market and also can be used to evaluate and re-evaluate the business with varying levels of force. This is to ensure that target audience within a specific place or region are satisfied, value of perception is accurate and the product standouts in the market.