Answer to Question #213650 in Marketing for keda

Question

Click or copy the link

 

https://drive.google.com/file/d/1twPLvPed-WSohcd1YPhUq24Kb3vT1oEs/view?usp=sharing

.

Your Analysis should entail the following:

1. The criteria for international selection of this location. Using relevant references as supporting evidence.

 

2. Give details of the “Key Success Factors” of L’Oréal, which will make it globally competitive and HOW it can impact global sales in the chosen market.

 

3. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.

 

Answer 1

Answer

L'Oreal, (2006) established criteria for international selection is that it is expanding distribution in China and it is a successful market brand that is available in retail stores as evident in Walmart and Carrefour stores.

L'Oreal can meet its local customer preferences and aspirations and this makes it a significant factor that enables it to be competitive. Also, educating women about its products such as cosmetics makes it bring a beneficial impact on global sales.

Mass marketing strategy has been best for L'Oreal whereby have decided to ignore the market segment differences and appeal to the global market with one offer which is to meet their customer preferences. Another marketing strategy adopted by L'Oreal to meet their marketing objectives globally is the upscale Strategy which aims at creating the highest brand value and pricing power by leveraging all their brands.