Answer to Question #212600 in Marketing for yoyo

Question

 Are the current e-marketing strategies consistent with for australian catholic university objectives? Use 3 specific examples from their eMarketing tools to support your answer. I.e. If the objective is to be innovative how is this being achieved/promoted through their eMarketing strategies? It would be useful here to include screen captures to support your answer

Answer 1

Australian catholic university is an international university and has marketing plans to help it Have brand awareness and also to differentiate itself from its competitors. One of the objectives is to enhance knowledge and understanding Of ethical standards relevant to the wellbeing and health of humans. Secondly, to liaise with local, national and international bodies in the quest to respond to intellectual needs. Thirdly, to offer courses such as philosophical ethics, medical research and others. To ensure that the second objective is being met, the university has built a global connection with over 190 education-based institutions across the world. The university has subdivided the market into groups with identical needs for example based on identifiable characteristics and this the first objective is being met. To meet the third objective, the university has enrolled a huge number of students taking various courses such as medicine, philosophy and also online fees have been reduced making it cheaper to enrol for the classes. The University has engaged in ethical digital marketing through google ads, Twitter, Facebook, and Instagram which have always revolved around its objectives.