Answer to Question #188731 in Marketing for Ahmed

Question

You have just been hired by Nestle Water Multinational Company to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the Punjab Pakistan. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of a what you perceive to be a marketing network for Nestle Water?

Answer 1

Since the company targets to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices, the appropriate marketing networks must focus on social media sites and online distribution of products. In this regard, the company can incorporate social media sites such as Facebook, WhatsApp, Twitter, Instagram, Google+ and Tumblr, among others. Engaging customers in social media groups enables the firm to build healthy relationship with its customers, which helps it to actualize its desires to increase the social ties with the market. On the other hand, economic ties will be built through online marketing and selling via websites. On this note Nestle Water can deliver products to customers without the incurring their transportation to access the products. This aspect enables Nestle Water to stand out as one that distributes high quality products that are pocket-friendly.