Answer to Question #164515 in Marketing for kaka

Question

A Pakistani well renowned politician and business tycoon (Jahangir Khan Tareen) entered in milk industry. “JKT Milk” have announced to introduce UHT treated milk, yoghurt, curd, flavored milk and yoghurt. The company wants to make its advertising plan. Write down its complete advertising plan following the Advertising Planning process. 

Answer 1

1. Company name: JKT milk industry

2. Objective: welcome all to the JKT milk enterprise for fresh nutritious dairy UHT treat dairy products that consist of yogurt, curd, flavored milk, and yogurt.

3.Target audiences: the JKT industry milk commodities will be of benefit for pregnant and lactating mothers, infants, young children, and malnourished individuals.

4. Goals and ROI: UHT-treated dairy products will help the industry to gain a profit of around $30,000 weekly as well as enhancing the immune system for malnourished adults and children.

5.Types of products: JKT milk industry is soon launching UHT treated or pasteurized dairy products such as yogurt, curbs, flavored milk, and yogurts.

6.SWOT Analysis: JKT industry prevails a customer-oriented enterprise that ensures client's needs and priorities are put into consideration within the shortest time possible. However, JKT investment will do wholesale and retail supply and delivery around all Pakistan cities, towns, and remote areas to ensure constant and availability of the products around the region.

Compared to other dairy products from other dairy processing industries such as Adams milk food Ltd and tahur ltd, JKT will be able to produced affordable, quality, and accessible milk products around all market places of Pakistan.