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 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty


Explain Woolworths leadership role in the distribution channel


Explain the importance of packaging and identify type of packaging that Woolworths will focus on according to their strategy


The evolution in marketing thought led to the development of the marketing concept employed by Woolworths. Explain the stage in the evolution that Woolworths is in now.


Assume that you are a strategist and you work for one of the businesses in the Bottled Water Industry in Ghana. With the aid of Porter’s Five Forces, critically analyse the industry. Based on your findings, you are required to make some conclusions and recommendations that can help your company to strategically adapt to the changing external environment. 


If your IT consultant provides you a choice between ‘Real-time mirroring of your data’ OR ‘Periodic back-up of your data’ which one of the proposed solutions will you choose as CIO of Kesari Travels? Justify with 2 reasons behind your choice & decision

You are a medium sized Travel & Tourism company based in Mumbai by the name of “Kesari Travels”. Owing to the past developments of terrorist attacks & heavy flooding in Mumbai, you are very keen to have a Disaster Recovery/Business Continuity Plan in place. a. What Disaster Recovery/Business Continuity features will you introduce for your company? Suggest & briefly describe at least 2 such innovative initiatives? 

The subject of “Information Systems for Managers” has impacted you so positively that you decide to convert your own house/building/apartment into a Smart Building. Suggest 5 innovative solutions towards a Smart Building & enlist their benefits for yourself and your neighbourhood. 

Identify some of the Green IT practices being followed by any company of your choice to offset the adverse impact of their business on the environment. Please provide the benefits of using Green IT practices in quantitative numbers/statistics (for e.g Reduced energy consumption by 25%) 

Assuming that your specific job in the organization is a Project Manager, how do you

identify and recommend the portfolio of projects that will yield the maximum value or return

to your organization in the long-run?


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