Answer to Question #224683 in Management for Lucy

Question

Explain the importance of packaging and identify type of packaging that Woolworths will focus on according to their strategy

Answer 1

Packaging is essential for a variety of reasons. First and foremost, it protects your products. At the same time, they are handled and delivered to multiple retail locations, ensuring that your consumers do not receive broken things that must be returned or replaced. Packaging is very significant as a marketing strategy.

The elimination of superfluous single-use plastics is critical to achieving Woolworths' objective of zero packaging waste to landfill. As part of this, Woolworths has said that by 2022, 100% of their packaging would be either reusable or recyclable.

Compostable according to strict Australian and international standards, they totally decompose to produce nutrient-rich soil while leaving no harmful residues.