Motivation has always been a key driver of productivity. Discuss the concept of
motivation and explain how management and employees may benefit from the various
methods that organizations may adopt. 15Marks
Discuss the concept ‘Market segmentation’, including the types of segments. 10Marks
Identify the various objectives of marketing departments and provide an example
for each. 10Marks
Write a brief introduction about the communication etiquette to be observed in business writing and rewrite the given sentences following the communication etiquette a. You are not allowed to attend the conference as you did not register before the due date. b. All the employees can bring their wives for the Golden Jubilee Celebration of the organization. c. Two people attending the conference from our company will be the Asian Manager and the old accountant. d. An efficient salesman can easily convince his clients. e. Despite his walking disability, John is the most eligible candidate for the post. f. Do not expect a refund for returning the damaged goods. g. There are several errors in the mails drafted by you h. We need to recruit more manpower in order to complete the project within the given deadline."LONG ANSWER"
discuss the five important points that define mass communication, and how these points would aid the message that toyota is trying to convey to society?