Answer to Question #234876 in Management for Toinette Mostert

Question

Identify the various objectives of marketing departments and provide an example

for each. 10Marks

Answer 1

Promote New Products or Services: If firms are planning to launch new items or services in the near future, one of their marketing goals should be to promote them. For example, Apple often promote new version of their computors and phones each year

Boost Online Presence: For example, if the company doesn't have a huge online presence, they may want to start with search engine optimization (SEO) to increase their exposure in search engine results and on social networking platforms.

Target New Clients: If the firm (Apple) already has a devoted client base but wants to expand and reach new audiences, customers, and clients, this is the objective for them. For example, Apple client base is always Europe, USA and Asia, expanding to Africa can be an option through increasing ads targeting Africans.

Retain Existing Clientele: Rather than focusing on acquiring new clients, businesses (like Apple) should concentrate on preserving the ones they already have. Loosing clients to competitor (like Samsung) may lower profit.

Increasing Brand Awareness: Extending the reach and getting more people to learn about the brand could be one of the marketing objectives to focus on if the firm's brand is new or only recognized to a small audience. Same as target new clients "For example, Apple client base is always Europe, USA and Asia, expanding to Africa can be an option through increasing ads targeting Africans."

Increase revenue and/or sales.

If Apple sell items or services, they might want to concentrate on selling more of them. This is one of the marketing goals that will help them improve income and the quantity of money they bring in.