Answer to Question #234816 in Management for franck

Question

discuss the five important points that define mass communication, and how these points would aid the message that toyota is trying to convey to society?

Answer 1

The importance of mass communication is informative (gives news to people on various factors/sectors of the economy), educative (teach new skills and avenue of doin businesses to people), entertainment (provides a kind of performance that give pleasure to people through radio, magazines and televisions). Another function is persuasion (this is having influence to other people's mind). Finally, media as a surveillance tool donates an observation in the society. the above points are essential in making a difference to people as a wish for people to be happy and for the society to stay prosperous.