Answer to Question #234499 in Management for boneless_k

Question

Review the two taglines below & answer the following questions:

Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens

1) When you read these taglines, what is your gut reaction? What do they bring to mind and how do they make you feel? Specifically, how do the taglines make you feel about the brand's:

Quality
Relatability
Trustworthiness
2) What kind of brand would you expect to have this tagline?

Do you feel these taglines fit a baby product brand? Why, or why not?
If these taglines were used for baby products, how would that change your perception of the brand?
3) Which of these taglines do you prefer? Why, or why not?

Answer 1

1) The tagline in option one makes me feel it is of more quality, relatable and can be highly trusted because as it slogan suggests, i feel it has everything that a customer may require. However, option 2 makes a customer think the brand is of low quality and not easy to understand therefore he will lose trust in it.

2) food for babies may have such taglines.

I feel these taglines fit a baby product brand because they may talk about the nutrients in the brand that are important to infants.

3) I prefer option 1 (Here for the Ups, Downs & Everything in Between) because as the slogan suggests, the brand is of high quality.