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1 Organisations now depend on online platforms to market and advertise their products and services. This puts them in direct contact with their clientele and the customers in turn can rate an organisation’s products or services, rate customer service, voice their opinions and concerns and ask questions. RICHFIELD wants you to help them develop a strategy in the form of a decision tree to help their marketing team respond to online queries and posts better. Use the six conditions below based on the type of post or comment to develop this strategy: a) Negative Ignore (These are posts that you have to ignore usually from online “trolls”) b) Negative Respond (Negative genuine posts fall under constructive criticism) c) Neutral (These are posts that are neither good or bad) d) Positive Posts or Comments e) Crisis Posts or Comments (e.g. posts that have legal ramifications, are defamatory or incite violence) f) Policy Violations 


The reasons that the CFO might choose to explain the drop in sharehloders equity to their shareholders


Differentiate between the descriptive and predictive methods of interpreting assessment results, and provide an example of each.


Recommend the situational test that would be appropriate to combine with the assessment battery given the position of risk manager and motivate your choice.


Outline the factors you would consider when selecting measures to include in your test battery


You are asked to write a report on the sale of computers within the last 3 years in E-Tech (Pvt.) Ltd. You are also expected to predict or estimate the computer sales by the year 2020. What would be the questions you would ask from the management? A few questions are given below. Add some more questions that might be helpful to write the report. 1. How many computers did you sell in the year 2015? 2. What are the types of computers you sold since 2015? 3. Which types were sold more? 4. Which brands had the least sales? 5. How many computers of each type do you think would be sold by the year 2020?



Human Resource success stories in different organization. Give a brief background on the organization and their success stories. What strategies were used by the said organization?


2 Human Resource success stories in 2 different organization. Give a brief background on the organization and their success stories. What strategies were used by the said organization?


Course: Strategic Management

An International MBA University by the name of INSEAD located in France wishes to enter India to set up a campus. Conduct a PESTLE analysis for INSEAD in India & suggest whether INSEAD should enter India or otherwise. (Please assume that Covid-19 pandemic is over).

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Course: Strategic Management

You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children.

Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Please assume that Covid-19 pandemic is over).

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