Course: Strategic Management
An International MBA University by the name of INSEAD located in France wishes to enter India to set up a campus. Conduct a PESTLE analysis for INSEAD in India & suggest whether INSEAD should enter India or otherwise. (Please assume that Covid-19 pandemic is over).
" I WANT FULL LONG ANSWER"
PESTEL analysis is an acronym for a tool that is used in identifying the external factors that affect an organization (Christodoulou et al, 2019). It was critical for INSEAD to conduct a PESTLE analysis on India as a country before setting up a campus.
PESTEL Analysis Factor
Explanation
Political factors
India is a politically stable country and also democratic.
Economic factors
India happens to be one of the largest economies in the world with the country being very industrious.
Social factors
India has a population of over one billion people and as such it is a huge consumer market suitable for multinationals.
Technological factors
India is very technologically advanced.
Environmental factors
India faces a number of challenges environmentally including; water pollution, air pollution and consumer waste being dumped into rivers. Recently a lot of progress has been made towards rectifying the same. It is worth also mentioning that India has some of the best tourist attractions in the world.
Legal factors
There are no legal hurdles in foreign companies setting up in India. Companies are governed by the companies Act and also the Indian labour laws.
From the above analysis INSTEAD should setup the campus in India.
References
Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and challenges from the implementation of a port energy management system: A SWOT/PESTLE analysis. Sustainability, 11(21), p.6046.
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