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MG Motors have been having a tough time from the time of their launch in India. They


feel that there have been a lot of pilferages and wastage in their production and they needto sort it out as soon as possible. Also, the time taken to manufacturer one unit of their


cars is extremely high as compared to global benchmarks. They have hired you as a


consultant for the same? Can you explain the concepts of JIT and Lean Production to


them and help them apply the same in order to reduce their troubles?

Describe Inflation and how it is measured? Ascertain the Fiscal and Monetary policies that are generally adopted to curb inflation. 


Can you do a SWOT Analysis of any 1 Indian company of your choice dealing in FMCG?




Describe Inflation and how it is measured? Ascertain the Fiscal and Monetary policies that are generally adopted to curb inflation.


Rohit Khurana accepted a new promotion as a manager with mixed feelings. He was proud of having his work recognized, but has some doubts about how he would like the new work. His former job as officer at Delhi Development Authority (DDA) involved regular contact with the general public, recoveries and processing their complaints, meetings with the press and image building. It was a high-profile job involving lot of exposure to media and publicity. With his job role he could build a good picture of DDA in the minds of the general public through advertisements, press conferences and television coverage highlighting the achievements of DDA in developing and constructing residential and commercial properties in and around Delhi.

Could this situation have been avoided altogether?

"Please give me long answer"


Rohit Khurana accepted a new promotion as a manager with mixed feelings. He was proud of having his work recognized, but has some doubts about how he would like the new work. His former job as officer at Delhi Development Authority (DDA) involved regular contact with the general public, recoveries and processing their complaints, meetings with the press and image building. It was a high-profile job involving lot of exposure to media and publicity. With his job role he could build a good picture of DDA in the minds of the general public through advertisements, press conferences and television coverage highlighting the achievements of DDA in developing and constructing residential and commercial properties in and around Delhi.

a. If you were Rohit’s boss, what could you do to rectify this situation?

"I want Long Answer"


You run a fitness center in a local area.

a. Write a Google AdWords Search Campaign for the same.

b. Explain the keyword bidding strategy you shall be used for the same


You are a local baker famous around a 2kms radius of your establishment. Discuss the Business moments across the customer journey path with TOOLS that you will be using to get your bakery famous across the whole city spanning 50 km radius


Futuristic was a newly set up firm in 2019. It is in the business of providing artwork. However, being in the business of standard art objects (non-essential items), it did not do well once it was hit by COVID-19. It has a selling price of ₹2,500 per piece and a variable cost of ₹1,000 per piece. It incurs an annual fixed cost of ₹30,00,000.To combat the current difficult situation, the manager plans to curb the variable expenses and bring them to ₹500 per piece. Compute the new break-even point and contribution margin. Analyze and explain the movement in contribution margin to the manager


examples of MNCs that:

  • produce import substitution products in host country
  • uses locally produced resources in host country
  • transfers capital, technology, and/or skills to host country citizens
  • creates jobs for host country citizens
  •  makes tax contributions in the host country
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