Answer to Question #262931 in Management for Riya

Question

Can you do a SWOT Analysis of any 1 Indian company of your choice dealing in FMCG?

Answer 1

SWOT Analysis of Britannia

Britannia is one of the oldest companies in India dealing with biscuit products and was established in 1892. Its SWOT analysis is as follows;

Strengths

·        Deals with a wide range of products including biscuits, rusks, cakes and dairy products such as milk, butter, cheese.

·        Has a strong distribution channel of its products to ensure proper availability to the customers in remote areas.

·        It has established itself in the rural areas.

·        It has a large market share in the biscuits industry

·        Efficient marketing and advertising strategies.

·        Innovative products for special groups like diabetic customers.

Weaknesses

·        Has a lower market share in the dairy sector.

·        Heavily invests in marketing and advertising.

·        High brand switching due to many companies producing similar goods.

Opportunities

·        Increase in value of Indian currency hence increased purchasing power.

·        Can extend its product line

·        Can expand operations to other countries

·        Can increase its share in the dairy sector.

Threats

·        Emergence of local bakeries and dairies.

·        Increase in the cost of raw materials.

·        Lower prices offered by competitors.

·        Inflation that might cause a fall in revenue.