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Is perception management applicable in current times when we are working from home virtually and not interacting personally with our coworkers and managers? Rationalize your opinion with steps and measures that help you manage the process.
In your current occupation, describe the top 5 abilities that help you perform your role effectively. Based on your analysis, justify with appropriate examples, why the abilities of an employee should match the job requirement.
Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. showroom display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.
a.explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.
b. In your opinion, which segmentation strategy is adopted by Kia Motors?
Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.
Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch?
. Calculate the correlation between pairs (recommended below) of the following variables and write interpretation for each correlation coefficient. (Note: For the following pairs, correlation can be calculated using EXCEL.) (10 Marks) Recommended Pairs: 1. Correlation between ‘number of female migrants for work/ employment’ v/s ‘Number of male migrants for work/ employment 2. Correlation between ‘number of female migrants _ Education’ v/s ‘Number of male migrants _Education’ 3. Correlation between ‘number of female migrants _ Business’ v/s ‘Number of male migrants _ Business’ 4. Correlation between ‘number of female migrants _ Marriage’ v/s ‘Number of male migrants _marriage’ Table: State to state migration with reasons of migration as per census 2011.
Using relevant examples, discuss how total quality management could be used bring about better efficiency and productivity in the manufacturing/service industries.
Outsourcing is widely utilized by international business firms. Critically discuss the justification and challenges associated in outsourcing to low-cost countries. Give examples for each of your points from overseas and Pacific Island countries to illustrate your answer.
A production analyst takes 12 samples of jelly beans from production over a shift period. The number of minor defects in each sample is shown below.
Sample
Number of defects
1
6
2
6
3
5
4
8
5
6
6
5
7
5
8
3
9
7
10
3
11
4
12
6
Develop the appropriate control chart for this process. Does the process appear to be in control? Why? (6 marks)
Using relevant examples, discuss how total quality management could be used bring about better efficiency and productivity in the manufacturing/service industries.
