Answer to Question #270959 in Management for Cheena

Question

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. showroom display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

a.explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

b. In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. showroom display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

a.explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

b. In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer:

a.It is Differentiation Strategy-The Kia Motors is unique according to the above explanation of this company. This strategy is for firms that want a broad customer base, based on their uniqueness. Typically, firms with this strategy will focus on building unique features to win in the marketplace. Common mechanism that differentiate include:-

·        Superior quality.

·        Customer service.

·        Design.

·        Uniqueness.

b.The segmentation strategy adopted by Kia motors is offering 3D configuration to their customers that some other businesses fail to offer. This 3D allows customers to view their choice of a car from any angle, and customize colors, textures, components, and more Sketchpad 3D configurators work online, in any browser, on any device, without the need for a plugin.