Answer to Question #99749 in Management for shrishti

Question

Fresh milk startup Country Delight has raised $7-10 million in a Series B funding round led by venture capital firm Matrix Partners. The company claims to source milk directly from the farm, eliminating the middle men and allowing farmers to earn a premium. It also invests in cold chain and quality testing infrastructure at the farmer’s location. The company offers other milk-based products including paneer, curd and ghee through its mobile app. How do you think technology can help this startup in improving the dairy supply chain from process management to tracking products and deliveries?

Answer 1

           Using technology in this company will help the manager in reducing the cost of operations, which will have implications for the revenues realized in each fiscal year. Ideally, adopting technology will ensure that the delivery of the products to consumers is more efficient, effective, and fast, which will be an effective approach to creating customer value. In addition to this, the company will have an easier time tracking its deliveries to the customers, which will create the reputation of the company to the public in a fast way. Technology will also allow the company to have a competitive advantage over the competitors which will highly determine the rate of growth in the firm.