Answer to Question #99747 in Management for Kamlesh Pandey

Question

Which celebrity will you select as a brand ambassador for the Ram Gyms and Shyam? Explain the choice of your celebrity with five reasons.

Answer 1

Priyanka Chopra would be the idyllic brand ambassador for the Ram Gyms and Shyam. First, Chopra would sway the female customers who are conscious about their fitness. Second, Priyanka Chopra has an enormous following on social media that would be fascinated about signing up at Ram Gyms and Shyam once she validates the brand. Third, Chopra’s body image would induce the millennials to enroll at Ram Gyms and Shyam so that they would have a robust body like hers. Fourth, Chopra’s passion for fitness would accentuate the essence of exercising frequently instead of relying on adverse weight-reduction medications. Finally, Chopra’s Hollywood affiliation would amplify Ram Gyms and Shyam’s credibility in the eyes of the target market.