Green Bell is a retail giant in India. Currently only confined to metro cities for their giant super store outlets, they are planning to spread to smaller cities in India. While working on the resource allocation, HR is planning on shifting a few of the current staff to new locations while recruiting local staff at each location in parallel. They need to engage the current staff in training for the newer audience. Discuss the expansion from the point of view of Hofstede’s five dimensions to include in the training.
Identity, power, gender, uncertainty, and finally time are the five main dimensions according to Hofstede.
Identity. They should make sure that their customers are paying attention to them and that they are developing a tight relationship with them.
Power. They should follow precise guidelines in how they interact with clients and competitors, and this authority should be established.
Gender. In order to achieve more, they should give equal weight to both masculine and feminine roles at work.
Uncertainty. They should learn how to deal with ambiguity and how to deal with uncertain situations.
Time. The concept of time is used to relate to cultural tasks and connections. They should be patient with their development because time is crucial.
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