Answer to Question #318600 in Management for PRIYA RAJPUT

Question

Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision making model (three models covered in class during session1, chapter 2, or any other model) analyse and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children etc.

Answer 1

Uber launched and campaign titled ‘You Drink We Drive’, which displayed various common pubs and bars and branded them as ‘#UBERAPPROVED PARTNERS’. As per the state guidelines, this operation encouraged drinking of alcohol, which is not allowable according to their guidelines. Therefore, it was wrong to promote drinking of alcohol among the public.