Draw up a skeleton of a crisis management plan that would assist Shell Petroleum in dealing
with the Public Relations issue they face and make recommendations on how they could
improve dealing with this issue in the future.
The five steps for drafting a crisis management plan are ground rules and risk assessment; business impact analysis; response and contingency planning; training and coordination; and review. Shell Petroleum can follow these steps to create a plan with all the essential elements that would improve its Public Relations. The company can accelerate drive for net-zero emissions with customer-first strategy.
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