Answer to Question #313912 in Management for Modi

Question

 Maxx Industries produces various consumer products. To overcome the tough competition from international companies, Maxx decides to understand the customer’s needs and translate them into its product features and design the product. What strategic method would you suggest Maxx should adopt?

Discuss the process of its deployment. 

Answer 1

In order to overcome their competitors the industry should focus on the product features that will attract their target market. These features include the tangible features i.e. the size, color and weight of the product. Also focus on the intangible aspects such as quality, performance and the service that the product is offering to the customers. Also ensure that the product meets and exceeds the customer satisfaction.

The product design should be of high quality in order to increase the sales, ensure a stronger business identity and also come up with new product lines that works for very specific people and by doing this they will stay ahead of their competitors.