Lemon Tree, a premium chain of hotels across the country has suffered tremendous losses
during this pandemic and have hired you as a consultant in order to analyze the same
a. Can you explain Political, Economic and Social forces which have had an impact on the
business?
b. Can you also help them apply the contingency approach of Modern approach in order to
face the pandemic effectively?
a. Can you explain the Political, Economic, and Social forces that have impacted the business?
Political forces that have an impact on the lemon tree hotel line during this pandemic include the nationwide lockdown and the government's insistence that hotels not overcrowd, as a result of which they are only allowed to admit a certain number of guests rather than as many as they were previously, in order to maintain the social distancing rule.
As a result of the low customer numbers, the benefits of the business have dropped dramatically, and the company has been forced to lay off some employees, which has resulted in sluggish service as the number of employees has been reduced, according to the economic force affecting Lemon Tree Line of Hotels at this time during the pandemic.
The fear that many people have of catching the virus is one of the social causes that has had an impact on Lemon Tree. The hotel has seen a significant decrease in visitors since it constantly has a high volume of traffic of people arriving from various locations, which some think makes the hotel a hotspot for the transmission of the virus.
b. Can you also help them apply the contingency approach of the Modern approach in order to face the pandemic effectively?
The management of the lemon tree hotel chain will be required to adhere to health and safety regulations as well as larger obligations of care and good faith due to employees. Consider the following steps, subject to any local legislation requirements: Monitor local government and World Health Organization advise and notify/remind personnel of travel advisories and steps to assist prevent the spread of Covid-19. Introduce procedures that ban or restrict business travel, especially to high-risk locations, and investigate alternate modes of communication (eg video-conferencing). Introduce procedures governing staff self-isolation (whether mandated by law, imposed by you, or requested by individual staff members). Establish processes requiring employees to report illness or absences, as well as probable infection or exposure to the virus (including private travel to high-risk locations) or concerns about those with whom they have come into contact at work. Provide personnel with the appropriate equipment for sanitizing hands and protective masks (where official guidance suggests), as well as any further health and safety training or assistance they may need.
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